MENALAC to launch region’s first-ever MENA Leisure Report Today

October 20, 2021

Launching on October 20, the MENA Leisure Report is a pioneering annual report that will set a significant new benchmark in the region’s industry
The MENA Leisure Report’s launch event will be hosted at the InterContinental Festival City, Dubai 

On a tireless mission to enrich the Leisure & Attractions industry in the Middle East and North Africa, MENALAC launches a pioneering 400 pages publication filled with invaluable data and insights on the sector.

The first-of-its-kind publication is a treasure trove of exclusive industry data; guaranteed to bring significant value to industry operators and stakeholders.

Debuting the first-ever issue of the MENA Leisure Report (MLR) is H.E. Hamad Buamim, President & CEO of the Dubai Chamber of Commerce & Industry.

The MENA Leisure Report (MLR) features extensive overall data on every country in the MENA region, which includes macroeconomic and market overviews per country, detailed economic and demographic reports, leisure tourism and hospitality overviews and statistics, GDP analyses, the performance of existing leisure facilities and analytics, the contribution of the Leisure and Entertainment industry to each country’s GDP, and a wealth of information covering multiple facets of both existing as well as budding mega-infrastructure and leisure projects that are underway.

Everyone from suppliers to investors seeking new opportunities in the MENA region will benefit from the MLR. It will keep its readers at the cutting edge of data and developments in the region’s Leisure & Amusement sector while also evolving to include an array of new insights, statistics, and perspectives.

Prakash Vivekanand, MENALAC Board Member & Managing Director of The Zone Amusement Arcade LLC says, “The hopes and expectations of the MLR are that it will evolve into the go-to publication of everything pertaining to validated information on the MENA Leisure & Attractions Industry and the MENA Markets. Over the next few years, we envisage this book developing with content that can be easily found within the MLR in regards to Per Country market data, Leisure markets Performance Surveys; giving an insight into the state of the Industry that cannot be found within a single source, and articles written by leading experts in our Industry and across our region that will guide and educate our readers on the best options for operating in the MENA region”.

He adds, “The MLR is set to become the guiding publication that investors, developers, operators, and manufacturers/suppliers will use globally when they require validated and current data on the MENA region’s Leisure & Attractions market”.

The MLR’s prestigious launch

MENALAC is debuting the MLR in style with a launch event on October 20.
As part of the launch, the Council is hosting a range of insightful talks.

The seminar will kick off with a welcome note and reflections on the resilient Leisure & Amusement industry by Mishal Al Hokair, MENALAC’s President and Deputy CEO & General Manager – Entertainment of the Al Hokair Group.

This will be followed by a panel discussion on The Status of the MENA Leisure & Attractions Industry featuring Jassim Al Qallaf, Business Development Manager, Play Enterprises – Kuwait, Mohamed Firdaus, General Manager, Loopagoon – Saudi Arabia, Anthony Bolsover, Sr. Manager – Rides Training & Compliance, Legoland – Dubai, and Mark Tucker, General Manager, Adventureland – UAE & Morocco. The panel will be moderated by Travis Kline, Regional Director of Operations, Whitewater.

Prakash Vivekanand, MENALAC Board Member & Managing Director of The Zone Amusement Arcade LLC will then host an MLR presentation before the seminar concludes with Q&As and a closing speech.

The MLR shines a spotlight on all MENALAC members in its directory and will also feature advertorials and Thought Leadership pieces from them.

The pilot issue will see advertisements from Play Enterprises, Al Hokair Group, Al Othaim Leisure, Trampo Extreme, Future Kid, Betson Industries, Whitewater, Wibit, Semnox, Osool Investments, MAF Leisure Entertainment Cinema, Sacoa, Qubica AMF, Almeria, Ideacrate, ASI, DOF Robotics, Rhode Island Novelty, Proslide, Landmark Leisure, and Triotech.

MENALAC members receive preferential advertising rates while non-members can make their way into column inches by either signing up as a MENALAC member or opting for its non-member advertising packages.

The MLR is AED 400 for MENALAC members and AED 500 for non-members. It can be purchased at

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