Location: Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia
Event Date: May 8, 2024

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As Saudi Arabia embarks on an unprecedented journey of transformation with its Vision 2030, the entertainment sector stands as a beacon of progress. With the nation’s leisure and entertainment industry set to soar to $1.17 billion by the end of the decade, the landscape is brimming with opportunities for growth and innovation. Licenses have been issued for 24 theme parks and 421+ entertainment centers. More than 350 theatres and 2,500 screens will open in the Kingdom over the next 5 years. The Kingdom is undeniably on the cusp of a remarkable journey toward a vibrant leisure and entertainment industry.

But with great growth comes great responsibility. Amidst this exciting wave of development, there are crucial elements that cannot be overlooked – Health, Safety, Sustainability, and Inclusivity. These elements are the cornerstone of success for any attraction, ensuring not only profitability but also social responsibility. MENALAC is proud to bring its Health, Safety, Sustainability & Inclusivity Education Programs for the Leisure & Entertainment sector into Saudi Arabia. The groundbreaking inaugural MENALAC Health, Safety, Sustainability & Inclusivity Conference in Saudi Arabia will shine a spotlight on the indispensable need for integrating these elements into the fabric of leisure and entertainment attractions.

The Conference will bring together safety experts, regulatory bodies, leading operators, safety innovators, sustainability thought-leaders, and accessibility & inclusivity experts to delve into the significance of these crucial elements in leisure attractions. Discover cutting-edge technologies, innovative practices, and future trends shaping the landscape of safety, sustainability, and accessibility in leisure & entertainment.

Our inaugural conference aims to attract over 100+ Saudi Health, Safety, and Environment (HSE) Directors, Operation Directors, and Health & Safety Professionals. The program will feature keynote presentations by industry leaders, engaging Q&A sessions with high-profile speakers, thought-provoking panel discussions, and valuable networking opportunities to connect with industry peers and experts.

Be part of this transformative dialogue and help shape the future of leisure and entertainment in Saudi Arabia. Together, let’s pave the way for safer, more sustainable, and inclusive attractions that leave a lasting impact on both visitors and society.


We’re brewing up something extraordinary! We’re curating an exciting lineup of the best industry safety wizards as speakers to inform, educate and elevate your passion for health & safety, sustainability and inclusivity in the Saudi Leisure, Entertainment & Attractions Industry. We have a few sessions that are finalised as below. The final program will be up in a few days.

In the meantime, you can BUY YOUR TICKET NOW for this LIMITED-SEATS conference designed to elevate your industry safety insights to new heights

08:00-09:00: Registration & Networking
09:00-09:07: Welcome Speech And Overview Of The Conference
Peter Stubbs, Chairperson, MENALAC HSE Committee and Director – HSE & Sustainability, Majid   Al Futtaim – Entertainment
09:07-09:30: Keynote Address: BUILDING A STRONG SAFETY CULTURE: A Guide for Entertainment Venues
David Bromilow, Director – Parks & Attractions, Mobaro
Mr. Alex Schrott, Head of Amusement Rides & Structures Middle East and Head of Waterparks Global, TÜV SÜD Middle East LLC
10:00-10:20: Networking Coffee Break
10:20-11:00: GREENING THE FUN: Embedding Sustainability & Social Responsibility in Leisure & Entertainment Design & Operations

Panelists: Panelists:Kelly Timmins, Director, Marine Animal
Operations and Sustainability, Atlantis Dubai
Rebekah Marshall, Environmental Sustainability Subject Matter Expert
Moderator: Peter Stubbs, Chairperson, MENALAC HSE Committee and Director – HSE & Sustainability, Majid Al Futtaim – Entertainment
11:00-11:45: OPENING DOORS, OPENING HEARTS: Transforming Saudi Leisure and Entertainment Through Accessibility and Inclusivity

Panelists: Bianca Raubenheimer, Business Development Director, IBCCES
Hani Al Mowallad, Director of Talent & Culture, Mӧvenpick Hotel and Residences Riyadh
Julie Kline, Director of Marketing, Aquatic Development Group and EpicSurf
Kelly Timmins, Director, Marine Animal Operations and Sustainability, Atlantis Dubai
Moderator: Myron Pincomb, CEO and Board Chairman, IBCCES
11:45-12:25: SAFE WATERS, THRILLING ADVENTURES: Navigating Waterpark Safety in Saudi Arabia’s Booming Leisure Landscape

Panelists: Roger Currie, Director of Business Development, Water Technology, Inc.
Sasho Potparikj, Associate Director Aquatics, Qiddiya Water Theme Park
Toheeb Ajiboy, Head of Lifeguard Department, CYNA Waterpark
Moderator: Ryan Phillips, Vice-Chair, MENALAC HSE Committee and Director of Operations, Safety Skills Training DMCC
12:25-12:50: Presentation: ELEVATING SAUDI LEISURE ATTRACTIONS: The Power of Innovative Flooring Solutions for Safety, Sustainability, and Year-Round Performance
Gerd J. Pleyers, Managing Director, Porviva GmbH and
Stefan A. Krayer, Chief Technology Officer, Porviva GmbH
12:50-12:55: Concluding Remarks: Key Take-Aways & Learnings From Todays Sessions
Ryan Phillips, Vice-Chair, MENALAC HSE Committee and Director of Operations, Safety Skills Training DMCC


Stay tuned as we add on more compelling sessions    

Program subject to change 


MENALAC HSSI Conference – Sponsorship
01 Platinum Sponsor Dhs.73400Book Sponsorship
02 Gold Sponsor Dhs.29360Book Sponsorship
03 Silver Sponsor Dhs.29360Book Sponsorship
04 Technology Sponsor Dhs.44040Book Sponsorship
05 Education Sponsor Dhs.22020Book Sponsorship
06 Bronze Sponsor Dhs.22020Book Sponsorship
07 Networking Sponsor Dhs.22020Book Sponsorship

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Sponsors & Partners

  • Accessibility & Inclusivity Education Sponsor

  • Technology Sponsor

  • Bronze Sponsor

  • Networking Sponsor

  • Event Sponsor

Sponsorship opportunities

We have a diverse range of sponsorship opportunities available; a member of the sponsorship team will work with you to create a bespoke package to suit your businesses objectives.

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