CULTURE FOR HOPE: How Museums & Attractions Inspire Climate Action

CULTURE FOR HOPE: How Museums & Attractions Inspire Climate Action

Inspiring Hope, Empowering Action: How Attractions can connect People to Nature and each other towards a sustainable tomorrow

SYNOPSIS:

Across the world, museums and attractions are becoming more than just places of learning and leisure. They are emerging as powerful catalysts for environmental awareness, emotional connection, and meaningful climate action. In a time when fear and uncertainty often dominate conversations around climate change, our industry holds a unique ability to shift the narrative from anxiety to actionable hope.

As the region’s leading voice for the leisure and attractions community, MENALAC is proud to bring these forward-looking conversations to our industry, creating platforms where knowledge is shared, ideas are sparked, and together, we explore how our attractions can shape a more hopeful and sustainable future.

This MENALAC member-exclusive webinar explores how cultural institutions can nurture hope as a driver for climate and planetary action. Drawing inspiration from the wisdom of the late Dr. Jane Goodall’s Book of Hope and the transformative journey of Terra at Expo City Dubai, this session highlights how storytelling, community engagement, scientific insight, and real-world examples of resilience can change mindsets.

Discover how museums and attractions can create environments where visitors feel connected to nature, to each other, and to the belief that individual actions do make a difference.

The session concludes with a 15-minute interactive Q&A with our speaker, Sheena Khan, giving attendees the chance to explore ideas, challenges, and opportunities directly with an industry thought-leader.

KEY TAKEAWAYS

HOW THIS BENEFITS YOU (THE ATTENDEES):

• Gain actionable insights to enhance your attraction’s sustainability and educational impact.
• Learn how to turn visitor engagement into long-term environmental advocacy.
• Discover tools to create nature-centered programs that drive repeat visitation and deeper community connection.
• Strengthen your institution’s role in regional and global climate conversations.
• Position your team and attraction as forward-thinking leaders in environmental storytelling and guest engagement.
• Leave inspired with new ideas you can implement immediately.

SPEAKER INTRODUCTION

Meet Sheena Khan – Environmental Innovator & Nature Advocate

Sheena Khan is the Head of Environmental Programs at Terra, the Sustainability Pavilion at Expo City Dubai, where she leads dynamic nature-focused initiatives across themes including urban biodiversity, citizen science, fungi, nature therapy, and environmental leadership.

With a passion for weaving nature into everyday life, Sheena designs immersive experiences that reconnect people with the natural world. She is known for building collaborative ecosystems inspired by Mother Nature herself—bringing together people, ideas, and places to spark real and lasting impact.

Her work sits at the intersection of science, culture, and community, shaping Terra into a living platform that inspires hope, builds agency, and empowers visitors to become environmental changemakers.

In this webinar, Sheena will share her unique insights on how cultural attractions can ignite a movement of optimism, connection, and climate action across the region.