Privacy Policy

Middle East and North Africa Leisure & Attractions Council (MENALAC) is a non-for-profit Trade Council representing the Leisure and Attractions companies in the Middles East and North Africa. It has been set up under the aegis of the Dubai Chamber of Commerce and Industry and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Park and Family Entertainment Centers companies joined forces and established the Council as a platform to promote safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.

MENALAC is committed to protecting and respecting your privacy. This website is owned and operated by MENALAC.

We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information.

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent and we only use your information as described in the Privacy Policy. We view protection of your privacy as very important and we store and process the information on computers that are protected by physical as well as technological security devices.


By visiting our website or choosing to provide us with your personal information, you agree and consent to this Privacy Policy.

When you make a booking on behalf of another person, you undertake and will ensure that the individual whose customer data is supplied to MENALAC has authorized the disclosure, is informed of and consents to the terms and conditions of this Privacy Policy.


We use your personal information to provide the services you have requested, including:

  • Processing your orders and refunds

  • Managing the accounts you hold with us

This is so we can provide the services to you in line with our contractual obligations to you. We may use your personal information when we communicate with you, in order to:

Contact you about our services, for example by phone, email or post or by responding to social media posts that you have directed at.


When you register to our services, we may collect:

Your personal details, including your postal and billing addresses, email address(es), phone number(s), date of birth, gender, and passport or ID number, your interests and preferences.


When you become a MENALAC member we collect information about your company that includes (but is not limited to) name of company, size, type, attendance, address, phone number, e-mail address. We may also collect your personal data including (but not limited to) name, professional address, professional phone number, and professional e-mail address.

We process your personal data as is necessary for the performance of your membership agreement, or to answer questions or take steps at your request prior to you becoming a member. This includes processing your personal data for membership administration, to deliver membership benefits to you, and to inform you of MENALAC-related events, content, and other opportunities. MENALAC may also use this information to help understand our members’ needs and interests to better tailor our products and services to you as necessary in our legitimate interests.

It is often the case that a company rather than an individual is a member of MENALAC, and there may be an associate of the company responsible for ensuring the company roster of individuals is kept up to date and accurate within the self-service MENALAC member portal.

We host many events throughout the year, including in-person events like MENALAC Awards and Conferences and virtual events such as live webinars. Collectively these will be referred to as “events.” If you register for one of our events and you are a member, we will access the information in your member account to provide you with information and services associated with the event. If you are not a member and you register for one of our events, we will collect your name and contact information. MENALAC may employ third-party partners to collect, process, and manage registration information and use it to provide you with confirmation and services associated with the event. This information may also be used to contact you about future events and opportunities with MENALAC, where you have given your consent if required under the applicable law. To help you connect with those attending MENALAC events, we will share your name, company name, job title, email address, phone number and mailing address with other event attendees. This information may also be shared with our event sponsors who may contact you about their own products, services, events and opportunities that may be of interest to you, subject to you having given consent to receive the same if required by applicable law. Event attendees and event sponsors who will receive the above-mentioned information may locate outside of the country / region where you are located.

We keep a record of your participation in MENALAC events as an attendee or presenter. This information may be used to provide you with membership services or to tell you about other events and services, provided you have given your consent if required under the applicable law. It may also be used to help us understand our members’ needs and interests to better tailor our products and services.

You may choose to purchase goods or services from us using a payment card. We process payment cards, but do not store your information.

We offer a great deal of content to our members. In addition to producing our own original content, we produce MENALAC Monthly Newsletter, a roundup of industry news published by media from around the world. In the e-mail and online versions of MENALAC Newsletter, we will offer you links to other organizations that we believe will be useful to you. We are not responsible or liable for content provided by these third-party websites or personal data they may happen to gather from you.

If you are a member, we pull the membership information you provided for your roster to create mailing lists, both print and digital. Mailing lists are provided to a third-party partner for distribution of content.

Members may subscribe or unsubscribe from MENALAC Newsletter, and other communications at any time. We strive to honor your decision to unsubscribe from our communications to the fullest extent of our capabilities, but there is a chance you will still receive MENALAC communications for a period of time after you have requested to unsubscribe.

We regularly conduct surveys that we use to produce industry reports, identify member needs, and develop new products and services. Personal data may be collected to facilitate participation incentives (such as gift cards) as necessary in our legitimate interests, or where you have given your consent if required under the applicable law. Participation in surveys is voluntary.

Your Correspondence With Us
If you correspond with us by e-mail, the postal service, or other form of communication, we may retain such correspondence and the information contained in it and use it to respond to your inquiry; to notify you of upcoming events, publications, or other services.

Personal Data that We Collect
Like most websites, our Site collects certain information automatically and stores it in log files. The information may include Internet protocol (IP) addresses, the region or general location where your computer or device is accessing the Internet, browser type, operating system, and other usage information about the use of our Site. We use this information to help us design our Site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. We also use cookies to help us to analyze the use of our Site to customize and improve the content and the layout of our Site. For more information about our use of cookies, please see our Cookie Policy.

Personal Data from Third Parties
Sometimes we receive personal data about individuals from third parties. These can include third-parties that administer resources promoted by MENALAC, such as webinars, online learning, and registration



You have the right to see or access the personal information we hold about you. To receive a copy, please email us.

In addition, you have certain rights regarding your personal information, subject to local law. These include the following rights to:

  • Rectify the information we hold about you;

  • Erase your personal information;

  • Restrict our use of your personal information;

  • Object to our use of your personal information;

  • Withdraw any consents you have provided for our use of your personal information;

  • Receive your personal information in a usable electronic format and transmit it to a third party (right to data portability); and

  • Lodge complaint with your local data protection

If you are concerned that any of the information we hold about you is incorrect, or out of date, please email us at info@menalac.org to report your concerns and we will take appropriate steps to amend our records.

Please note that we will likely require additional information from you in order to honour your requests.


MENALAC will retain customer data for as long as it is necessary to fulfil the purpose for which it was collected, the legal or business purposes of MENALAC, or as required by relevant laws.

We also retain your information to make your future interactions with us convenient and to personalize communication and the products and services offered to you.


We may share your personal information with third parties under the following circumstances:

Service Providers: We work with carefully selected Service Providers that carry out certain functions on our behalf. These include, for example, companies that help us with technology services, storing and combining data, processing payments and advertising. We only share personal information that enables our Service Providers to provide their services.

Some of the Service Providers we work with operate online media channels, and they place relevant online advertising for our products and services, on those online media channels on our behalf. For example, you may see an advert for our products and services when you use a particular social media site.


We follow strict security procedures in the storage and disclosure of information that you have given us, to prevent unauthorized access to that information. Customer data is stored in our secure server which requires security authentication to access.

Our websites are secured using an SSL Certificate. It secures all data as it is passed from your browser to our website’s server. Nevertheless, there is no transfer method via the internet and no method of electronic storage which is 100% safe. We take all reasonable steps to protect your personal information but cannot guarantee the security of any data you disclose to us by email or online Stored data on our internal systems are protected via firewall. Access is only given to specific users via access control both on ‘user level’ and ‘network level’.


By visiting the www.menalac.org website you agree and consent that we and third parties can store and access IP addresses, cookies, and use other tracking methods to collect aggregated data about website usage.

We use cookies to provide you with personalized content, improve your online experience and tailor our advertising and communications to you. A visit to a page on www.abc.coom may generate the following types of cookie: site performance cookies, analytics cookies and advertising cookies.

Modern browsers allow you to change your cookie settings. You can set your browsers or devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time.

Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve your customer experience. For example, we use Cookies to do the following:

Improve the way our work

Cookies allow us to improve the way our website works so that we can personalize your experience and allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites and Mobile Apps.

Deliver relevant online advertising

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organizations websites. We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you.



  • Third party advertising and social media platforms to provide personalized content

  • Law enforcement or governmental organizations where we are required to do so by any applicable law.


MENALAC may provide links to other third-party websites, and other websites may provide links to the MENALAC website. Third party websites operate according to their own terms of use and privacy policies. MENALAC has no control over such third party websites, and therefore you acknowledge and agree that MENALAC is not responsible for the availability of such third-party sites, and does not endorse, and is not responsible or liable for any content, advertising, products, or other materials on or available from such sites. You further acknowledge and agree that MENALAC will not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, advertising, products, or other materials on or available from such sites.


We may change this policy from time to time without notice and the updated version will be posted on this page. Please check this page occasionally to ensure that you’re aware of the changes.

View Benefits in Arabic

Sign up to our Newsletter

Stay up to date with MENALAC