MENALAC To Attend The Saudi Entertainment And Amusement Expo

نوفمبر 3, 2023

Saudi Entertainment And Amusement Expo (SEA) returns on September 7
MENALAC’s President, Mishal Al Hokair, to deliver keynote speech
MENALAC supports as Knowledge Partner for Day 3 of SEA conference

One of the most anticipated events in the Leisure and Amusement industry is approaching. The Saudi Entertainment And Amusement (SEA) Expo & Summit, running from September 7 to 9, will be hosted in Riyadh. Representing MENALAC is its President, Mishal Al Hokair.

Passionate about the KSA entertainment industry’s rapid growth and sustainable evolution, Mishal will be delivering the keynote speech at the event. Exploring upcoming megaprojects in the region, highlighting MENALAC’s fruitful partnership with IAAPA, and taking his audience back to the start of MENALAC; Mishal’s speech is sure to reignite his audience’s passion and admiration for the tenacious industry.

As the Knowledge Partner of the SEA Expo, MENALAC will also be organising two panel discussions and one safety session on Day 3.

Day 3 of SEA’s conference will feature panelists from industry-leading organisations including Embed, Zamperla, Sacoa, Walltopia, and TÜV SÜD ME among others. Attendees can expect to explore critical topics spanning the role of technology in the future of the Leisure & Attractions industry, sustainable trends in the Active Entertainment industry, and sector safety.


How technology is changing the face of the Leisure & Attractions industry
When: Day 3 of SEA, September 9, 16:35 – 17:20

Panelists include John Keys from Embed, Pol Mochkovsky from Sacoa, Terry Monkton from Simworx, Valerio Ferrari from Zamperla, Reinhart Viane from KCC Entertainment Design.

Trends and the future vision of active entertainment
When: Day 3 of SEA, September 9, 17:20 – 18:05

Panelists include Borislav Atanasov from Walltopia, Robert Cirjak from Wibit, Mike Rigby from Whitewater, Rob Christie from Airparx, and Karel Dubois from AFP Technology.

Overview of the new ISO/EN/ASTM Amusement Rides applicable in Saudi Arabia & New Safety Focus on Operation & Use Risk Assessment – OURA
When: Day 3 of SEA, September 9, 18:15 – 19:00

Two presentations conducted by Alex Schrott from TÜV SÜD ME.

A calendar highlight for the region’s Leisure & Attractions sector, SEA gathers prominent brands and thought leaders under one roof. The event sparks strategic connections and valuable conversations, all aimed at elevating KSA’s entertainment market. Typical visitors range from Procurement and Purchasing Officers to C-Suite professionals, investors, and more. SEA is also attended by key guests including Al Hokair Group, Majid Al Futtaim, Saudi Aramco, Huawei, and The Red Sea Development Company among others.

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